Friday, October 17, 2008

Need For CRM (Chordiant)

1) CRM is Customer Relationship Management
2) When we have wide range of products, customers and many sales based transactions then an integrated CRM software is useful
3) Chordiant is CRM product which was build on SOA (Service Oriented Architecture)
4) Chordiant is being used in various domains like Telecomm, Financial Services, Insurance ....etc

For your understanding I am giving small introduction related with SOA

1) SOA is an Architecture which allows loose coupling, For ex with Object Oriented design we can communicate between java components only
2) With loose coupling architecture you can communcate between java to non java components, This is the advantage when you go with loose coupling
CRM Benefits
1) Reductions in operating cost - it cost around 25 pounds to handle a customer call via a call center but only 2 pounds through web
2) More success in attracting new customers
3) Simplification of marketing and sales process by understanding customer needs
4) Better customer service - through improved responsiveness and understanding that builds customer loyalty


Ashok Kumar said...

Useful information Sunil. Try to provide some userguide for CRM tool so that we are able to use it.

Ashok Kumar said...

I am having couple of doubts on CRM we will have short discussion on this. Please plan accordingly